Ben S. Loeb, Inc. | Brand Marketing

The Power of Perceived Value

Aug 24

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Case Study: Back in Business

Jul 24

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients com...

7 Brilliant Bamboo Promotional Products

Jun 23

You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibly v...

What Makes Gen Z Tick?

May 23

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

Case Study: Promo'd to a Tee

Apr 23

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...

The History of Promotional Products

Mar 23

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

5 Promotional Products that Give Back

Feb 22

Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back t...

Five Frugal Promotions for the Cost-Savvy Consumer

Jan 22

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

The Power of Promo: Why People Love Freebies

Dec 22, 2020

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Nov 22, 2020

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

Imprint Everything: A Guide to Printing Methods

Oct 22, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

Case Study: Make a Spectacle

Sep 21, 2020

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

Generation Z vs. Millennials: What’s the Difference?

Aug 21, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

How Promo Products Can Make a Lasting Impression

Jul 20, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Your Guide to Promo Hats

Jun 20, 2020

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the various s...

6 Snap-Worthy Products for Every Photographer

May 20, 2020

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

Your Product Decorating Questions Answered

Mar 20, 2020

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

These Are the Tech-Savvy Promotional Products You Are Looking For

Feb 19, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 19, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...

6 Products to Include in Every Holiday Gift Basket

Dec 19, 2019

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

Your Guide to Drinkware

Nov 19, 2019

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Oct 18, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

School's in Session: 7 Essential Supplies for Students

Sep 18, 2019

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...

Give Your School Clubs a Boost With These Promotional Products

Aug 18, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

6 Things You're Missing Out on by Not Using Promotional Products

Jul 18, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

8 Promo Products That Will Have You Ready For Spring

May 17, 2019

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

10 Luxurious Products for Your VIP Customers

Apr 17, 2019

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

Win Big With These Promotional Products for Sports Lovers

Mar 17, 2019

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

7 Financial Products That Are a Great Investment

Feb 17, 2019

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

Top 8 Promotional Products for Real Estate Professionals

Jan 17, 2019

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

Attract New Customers

Dec 17, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Nov 16, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

7 Promo Products That Will Get the Party Started

Oct 16, 2018

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...

25 Insane Facts About Promotional Products

Sep 16, 2018

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

Why You Need Promotional Products

Aug 16, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Our Top 10 Favorite Eco-Friendly Products

Jul 16, 2018

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

Increase Awareness

Jun 16, 2018

A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Ea...

3D is the Key

May 16, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

6 Things You're Missing out on by Not Marketing Your Brand

Apr 16, 2018

Brand Marketing products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produ...

The Best Brand Marketing for Sports Fanatics

Apr 16, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Jun 18, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

Blog